If the Baby Business helped you envision the future, "Rome Inc - The Rise and Fall of the First Multinational Corporation" is going to help you perceive the past within today's corporate culture -- and Stanley Bing makes good points on every stage of the empire.
Basically, the book emphasizes on the "first multinational corporation" Rome, selling the ultimate product of its time - citizenship. Moreover, it goes in-depth into the concept of moguls and anti-moguls, and how their tensions indeed create an enterpreneurial and corporate culture in 120 A.D.
Every industry has moguls and anti-moguls, the behind the curtain disruptors at a specific stage. What are some of the characteristics of a mogul?
- Commision their PR
- Exercise power when feeling endangered -- elephants against the mice warfare
- Indirectly control the media that's "winning points" for quotations, and "credible" content
- Generally, tend to believe in being the Sun, when the universe tends to have so many dwarfs, and dimensions altogether
- Hide behind C-level positions
- Talk more than actually listen
- When they sneeze the whole industry gets cold
Certain societies, if not all, get obsessed with superficially creating heroes, so profesionally that at a certain point, the "hero" cannot deny any of the praises, but starts living with them and the load that comes altogether. Get hold of this masterpiece, you're gonna love it!