1. Love with tingles
2. True Friends
3. Respect, one when the results go beyond the position and size of market capitalization
4. Style
5. Childhood full of joy
6. Knowledge, diploma and insider leaks are something else
7. And obviously Innovation as you can see at this slide and compare it to the rough reality for the top tech R&D spenders. 800 pound market capitalization gorillas for sure, but not innovators. A knowledge driven society results in talent wars -- permanently attracting the walking case studies is also important.
Outspending ends up in budget allocation myopia, compared to actually prioritizing your R&D efforts. You aren't productive when you have all the cash in the world, exactly the opposite, and passion does play a crucial role when it comes to creativity. Go through a handy summary of a study on Does R&D spending deliver results? as well.
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