During 2006, the company popped out like a mushroom in front of my desktop as you can read in a previous post, and on its acquisition two months later. In the typical detailed and extensive CNET Reviews style, here's what they have to say about SiteAdvisor Plus :"SiteAdvisor Plus includes the ability to report suspicious links within IM and e-mail and can automatically block access to flagged sites. However, SiteAdvisor Plus lacks additional configuration options and doesn't work with Firefox or Opera, or with branded browsers from AOL and other services. In addition, the paid version on Internet Explorer appears to conflict with the free version installed on Firefox. Overall, we experienced greater flexibility and fewer hassles when using the free Netcraft toolbar, and we also liked the proactive nature of Linkscanner Pro better."
The niche filling competition is also reviewed, namely LinkScanner Pro. Niche filling in respect to the real-time sandboxing of results, a concept I'm sure is on its way at SiteAdvisor, or else the community has a lot to contribute as always. SiteAdvisor are however truly embracing a Web 2.0 business model on all fronts, and it's perhaps my favorite case study on commercializing an academic idea during the last year.
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