Differentiate your value proposition or cease to exist. And hey, that's on Madison Avenue :"As a startup carrier that hadn't yet hired a pilot, Virgin needed more than just slogans and 30-second commercials. That's about when Anomaly, a two-year-old startup, brought a pitch that sounded more like a takeover bid: Carl Johnson, Anomaly's 48-year-old co-founder, hauled out plans to design the interiors of Virgin's new A320s, fashion the flight attendants' uniforms, and create the content for a pay-per-view seat-back entertainment system."
You may also find the best and worst Super Bowl -- the U.S ad industry's favorite playground -- ads entertaining. Meanwhile, Pepsi is anticipating the DIY marketing culture and is asking everyone to help them build their next billboard on Times Square. When advertising does its job millions of people keep theirs, isn't it?
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