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"a directory of Fortune 500 companies that have business blogs, defined as: active public blogs by company employees about the company and/or its products. According to our research, 40 (8%) of the Fortune 500 are blogging as of 10/05/06. The navigation sidebar to the right lists all the Fortune 500 companies. The list below are the ones that we've found so far that have public blogs as defined above. Please help us by entering data on those we've missed. ONLY Fortune 500 companies, please. If you're not sure if it's on the F500 list (it includes US companies only), check the sidebar. If it's not there, consider adding it to the Global 1,000 Business Blogging page instead."
I think the main reason behind this are the inevitable channel conflicts that will arise from let's say Pfizer's blogging compared to using the services of their traditional advertising and PR agencies -- I also imagine a links density analysis of their blog indicating the highest % of links pointing to Erowid.org. But ask yourself the following, what if these very same agencies start offering bloggers-for-hire in their portfolio of services, would the big guys get interested then? Or when will they start understanding the ROI of blogging?
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