"The U.K. industry, however, performed much worse in privacy. Telecom firms, especially in the U.K., ask for more personal data than companies in other industries. This data is often unconnected to the request being made by the customer.
U.K. sites are generally unclear about data sharing practices, with 23 per cent judged to be explicit compared to 69 per cent in the U.S. Clarity in this area has made steady gains in the U.S. in the past 12 months, but the U.K. has shown no significant change.
It is not only clarity that fails in the U.K., but also the actual practices in place. Eleven of the 13 sites routinely share personal data with other internal groups, business partners or third parties without explicit permission. This compared poorly with the U.S., where 40 per cent share in the same way. The best performing site with regards to privacy in the U.K. was O2."
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