These internal bug-bounty and actual public and private sector including crowd-sourced vulnerability and research based programs actually help Microsoft on its way to secure its products and services while the company publicly offers researcher and contributor recognition which can greatly contribute to a researcher's portfolio of research services and actually help the company secure its products and services.
The company is prone to make an additional impact by publicly promoting the MSRC Researcher Recognition Program Award Winners including its active collaboration with TrendMicro's Zero Day Initiative.
The more the marrier.
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