The majority of Rock Phish campaigns usually take advantage of a single domain that's hosting numerous different phishing scams targeting different financial organizations. However, another trend is slowly emerging and that is the development of phishing domain farms, either taking advantage of a shared hosting as you can see in the graph on the left, or fast-fluxing the campaigns to increase the average time a phishing site remains online. Here's the interesting part acting as proof on the emerging trend of so called malicious economies of scale, and also, showcasing Rock Phish's effiency vs security trade off due to the centralization of the campaign on a single IP only. In this campaign we see a single IP (200.77.213.15) hosting 38 rock phish domains, that on the other hand in a typical Rock Phish style host multiple phishing pages targeting different companies.
In reality, Rock Phish is a script taking advantage of the now commoditized phishing pages of each and every web property and company that is a potential victim, hosted on a single domain in order to achieve efficiency. Once the script and the phishing pages are in the wild, the entry barriers into phishing scams become significantly lower allowing novice phishers to easily launch what used to a professional phishing campaign much easier than ever. 