Profiling Sergey Brin

Great weekend reading :

"Stepping through the sliding glass door into their office is like walking into a playroom for tech-savvy adults. A row of sleek flat-screen monitors lining one wall displays critical information: email, calendars, documents and, naturally, the Google search engine. Assorted green plants and an air purifier keep the oxygen flowing, while medicine balls provide appropriately kinetic seating. Upstairs, a private mezzanine with Astroturf carpeting and an electric massage chair afford Sergey and Larry a comfortable perch from which to entertain visitors and survey the carnival of innovation going on below. And there is ample space for walking around, which is absolutely essential for Sergey, who just can’t seem to sit still."

A story that proves for yet another time that nothing's impossible, the impossible just takes a little while. Here are some photos from Google's NYC headquarters, guess who likes to spoil its employees -- sorry Googlers -- most from all the tech companies these days? Say Google again!

Beyond Traditional Advertising Packages

Differentiate your value proposition or cease to exist. And hey, that's on Madison Avenue :

"As a startup carrier that hadn't yet hired a pilot, Virgin needed more than just slogans and 30-second commercials. That's about when Anomaly, a two-year-old startup, brought a pitch that sounded more like a takeover bid: Carl Johnson, Anomaly's 48-year-old co-founder, hauled out plans to design the interiors of Virgin's new A320s, fashion the flight attendants' uniforms, and create the content for a pay-per-view seat-back entertainment system."

You may also find the best and worst Super Bowl -- the U.S ad industry's favorite playground -- ads entertaining. Meanwhile, Pepsi is anticipating the DIY marketing culture and is asking everyone to help them build their next billboard on Times Square. When advertising does its job millions of people keep theirs, isn't it?

My Feed is on Fire, My Feed is on Fire!

I've never had so many people connected to me, perhaps it's the consequence of Feedburner detecting Google Readers as of this week, and yes the quality of the posts themselves. Here's an interesting opinion on the frequency of blog posting, I especially like the author's understanding of the readers' loyalty towards a blog. My ROI is still positive whatsoever -- part two of Forrester's series is also worth the read.