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Moreover, a recently released survey results by Cloudmark, whose study into the Economics of Phishing is also worth going through, indicates that current and prospective customers of a certain brand lose trust in it, if they're exposed to phishing emails pretending to be from that brand :
The survey revealed that:
- 42% of respondents surveyed feel that the trust in a brand would be greatly reduced if they received a phishing email claiming to be sent by that brand
- 41% of those surveyed felt that their trust in a bank would be greatly reduced if they received a phishing email claiming to be from that company, compared to 40% who felt the same for an ISP, 36% for an online shopping site and 33% for a social networking site
- 26% of those surveyed feel that they are the party most responsible for protecting themselves from phishing attacks, with 23% believing their Internet Service Provider (ISP) or email service provider is the most responsible and 17% thinking that the sender’s ISP and email service provider holds the greatest responsibility
The last point is perhaps the most insightful one, given it has to do with self-awareness and responsibility, forwarding the responsibility to the provider of the email service, and best of all, seeking more responsibility in fighting outgoing phishing and spam compared to incoming one.