Tuesday, January 10, 2006

Would we ever witness the end of plain text communications?

Last week, a report released by the research firm In-Sat estimated that revenues for IP VPNs will double between 2004 and 2009 to $658 million.

Estimates should also be questioned, though the trend is very relevant these days. VPNs as a concept are the natural shift from avoiding plain text data exchange over the insecure by default Internet. Yet, secure communication channel doesn't mean actual attacks on the both, the channel and the host itself cannot be executed. Though, I think that avoiding plain text communications at all is a strategic step of a great important.

How you can take advantage of this trend?
Given the market is actively growing, namely a lot of new entrants, it would mean a lot of product/service choice and very competitive pricing schemes. Keep track of them, and ensure your TOC is as low as possible,think in the long-term.

What to keep in mind?
Do your homework, and while a newly established company offers might seem attractive compared to an established vendor's one in respect to pricing, don't ignore expertise and quality for a short-term deal. On the other hand, make sure you are aware of the fact, that vendors will rush into offering many other cross-sale services. We are already witnessing such vendors being as confident as to launch their own anti-virus solutions. That's exactly the type of companies whose product extension services you should avoid, as they are basically reinventing the wheel, with the idea to cut paying any royalties to the established anti virus vendors. TOC, experise, value oriented and flexible vendorare the things to keep in mind, given you don't have something else in mind?

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